In Edinburgh, TES are running an event to celebrate the 10/10/10 "Global Work Party" called by 350.org.
18:00-23:00 - CARROTMOB AT THE MERCAT
Join TES for food and drinks on Sunday 10/10/10 from 6pm, for Edinburgh’s first-ever Carrotmob at The Mercat Bar on 28 West Maitland Street, Haymarket EH12 5DX.
The Mercat is the winner of our 'Carrotmob' competition, so let's mob it with business on 10/10/10!
What is a Carrotmob?
Carrotmob is a type of consumer activism in which businesses compete at how environmentally responsible they can be, and then a network of consumers (the 'mob') spends money to support whichever business makes the strongest offer. It is the opposite of a boycott.
What did the competition involve?
Over the past few months, we invited Edinburgh pubs to place bids that involved committing themselves to invest in energy efficiency upgrades - all they had to do was pledge to reinvest a percentage of the additional revenues they would make during the ‘mob’ on the evening of 10/10/10 (should they be the winning pub). By 'additional revenues', we mean over & above what the pubs would normally make on a Sunday evening.
Why did the Mercat win?
The Mercat Bar was the highest bidder. They won the competition by pledging to reinvest 20% of the additional revenues from the evening into energy efficiency retrofits.
Please spread the word and invite your friends! :-)
No comments:
Post a Comment